Creating a communication strategy for the donations of the Médecins Sans Frontières.

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We've analysed the NGO Medicines sans frontieres to find out how they can generate more donations. After we found that people between 30 and 60 years of age have the biggest donation potential, we created a communication strategy aimed at them. This strategy contains different goals and actions.

My Role
Conception & Editorial Design

Team Members
Lydia Hahnewald, Leon Schlechtriem

Year
2016